Collection of personal data
Buswells processes personal data about contacts (existing and potential Buswell clients and/or individuals associated with them) using a customer relationship management system (the “Buswells CRM”).
The collection of personal data about contacts and the addition of that personal data to the Buswells CRM is initiated by a Buswells user and will include name, employer name, contact title, phone, email and other business contact details. In addition, the Buswells CRM may collect data from Buswells email (sender name, recipient name, date and time) and calendar (organiser name, participant name, date and time of event) systems concerning interactions between Buswells users and contacts or third parties.
Use of personal data
Personal data relating to business contacts may be visible to and used by Buswells users to learn more about an account, client or opportunity they have an interest in, and may be used for the following purposes:
- Administering, managing and developing our businesses and services
- Providing information about us and our range of services
- Making contact information available to Buswells users
- Identifying clients/contacts with similar needs
- Describing the nature of a contact’s relationship with Buswells
- Performing analytics, including producing metrics for Buswells leadership, such as on trends, relationship maps, sales intelligence and progress against account business goals
In addition, the Buswells CRM uses an algorithm to evaluate the strength of interactions between a Buswells user and a contact. This ranking is primarily based on interaction frequency, duration, recency and response time.
B&P Buswells do not sell or otherwise release personal data contained in our CRM to third parties for the purpose of allowing them to market their products and services without consent from individuals to do so.
Data retention
Personal data will be retained on the Buswells CRM for as long as it is necessary for the purposes set out above (e.g. for as long as we have, or need to keep a record of, a relationship with a business contact).